Local Focus Pays Off for Arizona State Credit Union

By Paul Stull, senior vice president, strategy and brand, Arizona State Credit Union, Phoenix. In October 2011, Arizona State Credit Union received its highest monthly membership growth in more than a decade. We did it by focusing on local roots. We’ve been monitoring consumer sentiment for some time and knew there was a strong preference […]
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10 Steps Toward Balance

By Jake Weyer of Creating a symbiotic relationship between work and the rest of a life can be a challenge, to say the least, especially in a small repair facility that is dependent on the owner’s regular involvement. When there’s money to be made, backing away from the daily grind can feel impossible—and some […]
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Employees and Social Media

Navigating the Slippery Slope of Employees Using Social Media at Work and at Home Without a doubt, the internet is the greatest technological innovation of the 20th century. It is an extraordinary tool, helping us find answers in a keystroke or two, increasing our efficiencies and productivity, and of course, connecting us to the world […]
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Congratulations to Arizona State Credit Union

4 Time Winner of the Award for Workplace Excellence PHOENIX–(BUSINESS WIRE)–For the fourth time, Arizona State Credit Union has received the Peter Barron Stark Companies’ Award for Workplace Excellence. The award is especially significant this year as Arizona State Credit Union received an overall favorable response rating from its associates despite the difficult times facing […]
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How to Get Employees Excited About Your Business Vision

Group of happy employees looking at the camera, clapping and smiling
By Josh Spiro of It’s no secret that, as a business owner, your venture is your baby. It’s needy, it’s frightening, and you’re completely devoted to it. If only you could make your employees feel the same way. Well, at least the devotion part. The first step to getting employees pumped about the company’s […]
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Synopsis of Peter Stark’s "Engaged!" Presentation at SHRM10

The text below is taken from SHRM’s blog entry, Employee Engagement Marathon – Monday Recap, written by David Bowles A San Diego local, Peter has an impressive resume and clearly lots of experience. He is also a talented and funny speaker who had a full house in the palm of his hands. His speech was […]
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Give Your Staff A Spark

By Michael Mink, Investor’s Business Daily Effective leadership can result in a stronger bottom line and account for up to 70% of an employee’s job satisfaction. With that comes increased productivity and better employee retention. To be a supervisor who brings out the best in people, incorporate the following: Be clear. Communicate company goals, says […]
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Peter’s Passion for Organ Donation

After losing our daughter Brittany, in 1998, Kathleen and I have become passionate supporters of organ donation. We hope you will join us as we continue to spread the word – Peter Ever thought of having one of those pink dots on your driver’s license? Kathleen Stark hopes more residents will do so, after spotting […]
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Recycle the White Pages

For the last five years, the only reason I picked up the white pages phone book that was dropped on my doorstep was to see if my name was still in it. Come to think of it, I have not looked up a business in the yellow pages either for at least four years. So, […]
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9 More Must-Reads for Business Owners

By Marc Kramer | Looking for inspiration to help get you through turbulent markets and weak revenue in the coming weeks?  Here are nine recently released books that offer recession-worthy insights on management, sales and marketing. 
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