This blog is based off of April 2010′s Quest Article which outlines new trends in customer service.
Something is changing our society and our businesses, no matter how we feel about it. Whether we embrace it with open arms, or deny it, Social Networking sites like Yelp.com, Twitter.com and Facebook.com, (just to name a few) are changing the way we live our lives and, unavoidably, are changing some of the ways we run our businesses.
Before the Internet explosion, customer service rants and raves (but, let’s face it, mostly rants) were passed on through word of mouth, to a handful of the customer’s friends via phone conversations or in-person gatherings. Sometimes the company heard about the rants and raves through a letter or a phone call through which the customer had to press several different buttons to speak to the right person. Many disgruntled customers simply gave up and the company remained clueless.
Today, because of the Internet and the popularity of Social Networking sites, customer reviews can be sent to hundreds of people almost instantly. This should give organizations something to think about, because, most likely, customers’ experiences with your organization can be read about by hundreds of people including current and potential customers. Suddenly, the power has shifted from the hands of a few high level executives to the fingertips of blog owners, and Social Networking site users. This is why great customer service is paramount, especially today. With sites such as Yelp, Twitter and Facebook and even Google Maps, customers can immediately share their experiences, good and bad, with hundreds of people.
Online customer reviews can be wonderful, but they can also be startling. If you approach the situation correctly, you can get Social Networking on your side.
As a way to communicate with their customers, many companies have even created their own profile on popular Social Networking sites. If your company plans on doing so as well, here are a few things to keep in mind about Social Networking in relation to customer service:
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Filed under: Customer Service, Leadership, Peter's Blog on April 26th, 2010 No Comments »