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We often train clients’ employees in the art of customer service, but, up until recently, we have not touched on the power of Social Networking as it relates to creating highly satisfied, loyal customers. Our goal is to share with you information that will raise your awareness about the power of Social Networking when it comes to customer service.

It has been predicted that Social Networking sites like Facebook and Twitter are the main sources where people will soon be getting all their news from. Recently, we realized that this is where the NEWS gets their news from. Shortly after we felt a 7.2 earthquake here in San Diego, we turned the television to CNN to see if they had any reports on the magnitude, central location, etc. After only three minutes had passed, CNN reported on the earthquake, saying that they heard about it through users’ updates on Twitter.com. Then they presented a live screen cast of Twitter user’s comments on the event which were coming in by the hundreds every few seconds. Twitter informed thousands of people, including major national news stations, before the USGS was able to.

Continue reading “Social Networking Sites make Customer Service the New Killer Business App” »

This blog is based off of April 2010′s Quest Article which outlines new trends in customer service.

Something is changing our society and our businesses, no matter how we feel about it. Whether we embrace it with open arms, or deny it, Social Networking sites like Yelp.com, Twitter.com and Facebook.com, (just to name a few) are changing the way we live our lives and, unavoidably, are changing some of the ways we run our businesses.

Before the Internet explosion, customer service rants and raves (but, let’s face it, mostly rants) were passed on through word of mouth, to a handful of the customer’s friends via phone conversations or in-person gatherings. Sometimes the company heard about the rants and raves through a letter or a phone call through which the customer had to press several different buttons to speak to the right person. Many disgruntled customers simply gave up and the company remained clueless.

Today, because of the Internet and the popularity of Social Networking sites, customer reviews can be sent to hundreds of people almost instantly. This should give organizations something to think about, because, most likely, customers’ experiences with your organization can be read about by hundreds of people including current and potential customers. Suddenly, the power has shifted from the hands of a few high level executives to the fingertips of blog owners, and Social Networking site users. This is why great customer service is paramount, especially today. With sites such as Yelp, Twitter and Facebook and even Google Maps, customers can immediately share their experiences, good and bad, with hundreds of people.

Online customer reviews can be wonderful, but they can also be startling. If you approach the situation correctly, you can get Social Networking on your side.

As a way to communicate with their customers, many companies have even created their own profile on popular Social Networking sites. If your company plans on doing so as well, here are a few things to keep in mind about Social Networking in relation to customer service:

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How to Tactfully Discuss Customer Complaints with Employees

We all want our customers to be happy and to let us know when something has gone awry, but do you know how to successfully handle situations where multiple customers complain about a long-term employee?

This can put you in a difficult position, but if you do not handle the problem correctly, it will just keep happening. If you don’t confront the behaviors that lead to customer complaints, you will lose respect as a leader from not only the employee we are discussing, but your other team members as well. The bottom line is you need people on the front line that every customer views as courteous, knowledgeable and dependable. Following the steps below will help you in dealing with this difficult situation.

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Don’t Let this Happen

I’m a nice customer. You all know me. I’m the one who never complains, no matter what kind of service I get.

I’ll go into a restaurant and sit quietly while the waiters and waitresses gossip and never bother to ask if anyone has taken my order. Sometimes a party that came in after I did gets their order taken before me, but I don’t complain. I just wait.

And when I go to the store to buy something, I don’t throw my weight around. I try to be thoughtful of the other person. If a snooty salesperson gets upset because I want to look at several things before making up my mind, I’m just as polite as can be. I don’t believe rudeness in return is the answer.

I never kick. I never nag. I never criticize. And I wouldn’t dream of making a scene, as I’ve seen some people in public places. I think that’s uncalled for. No, I’m the nice customer.

And I’ll tell you who else I am.

I’m the customer that never comes back!

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Surpass Customer Expectations

What are you doing to raise the bar and exceed your customers’ expectations? If you are not continually improving how you produce your products and deliver your service, you cannot exceed your customers’ expectations. Customers are pickier, now more than ever, about where they spend their money. Look at it from your customers’ perspective: what makes your company so special to them that they are willing to spend hours/days/weeks of their pay on your products or services? And how can you make what you have to offer important enough for them to want to suggest your organization to their friends and families?

While it may be your employees who are delivering the service, it is you, the leader who sets the bar for the standard of service. It is important that you have a clearly defined service standard, and that you walk the talk at all times. Remember, you are the role model. Each day, make sure your actions are what you want your employees to emulate.

The following six recommendations will help your organization take customer satisfaction to an even higher level.

Continue reading “Focus on Customer Service” »