Local Focus Pays Off for Arizona State Credit Union
By Paul Stull, senior vice president, strategy and brand, Arizona State Credit Union, Phoenix.
In October 2011, Arizona State Credit Union received its highest monthly membership growth in more than a decade. We did it by focusing on local roots. We’ve been monitoring consumer sentiment for some time and knew there was a strong preference to buy local. Even big chain grocery stores feature locally produced products. It was clear this was a trend that could serve credit unions well. We created a campaign featuring television, radio and newspaper ads around the values of being part of a credit union. That campaign was running when Bank of America announced in infamous debit card fee, so we benefited from already having a positive message out there.
Continue reading original article from Credit Union Magazine for more about their strategy.
Filed under: In the News, Peter's Blog, Vision on January 4th, 2012 No Comments »
We live in interesting times, as evidenced by the provocative Tweet erroneously sent by Congressman Anthony Weiner recently. As high profile examples similar to this incident seem to be surfacing on a regular basis, they certainly highlight the power of social media.
PHOENIX–(BUSINESS WIRE)–For the fourth time, Arizona State Credit Union has received the Peter Barron Stark Companies’ Award for Workplace Excellence. The award is especially significant this year as Arizona State Credit Union received an overall favorable response rating from its associates despite the difficult times facing the financial services industry and the down economy. The Credit Union maintained current associate programs and added several more allowing its already positive corporate culture to improve, a requirement for winning the Award for Workplace Excellence.